Watertown, NY – Northern Credit Union is proud to announce its partnership with the City of Watertown through exclusive naming rights to the City’s arena, reinforcing a shared commitment to community, economic growth, and regional pride.
The collaboration will elevate awareness of the arena and highlight its important role as a central gathering place for the community, from sports and recreational programming to impactful local events. The new name, Northern Credit Union Community Arena, reflects both the venue’s longstanding identity and the credit union’s dedication to supporting the people it serves.
“As a member-owned, local financial cooperative, our mission closely aligns with the City’s vision of fostering vibrant community spaces and economic opportunity,” said Dan St. Hilaire, President & CEO of Northern Credit Union. “We see this as far more than a sponsorship. It is an opportunity to build a meaningful, long-term partnership that creates lasting value, strengthens community connections, and enhances the experience for everyone who uses the arena.”
The five-year partnership includes a $115,000 total investment, consisting of $100,000 in direct funding to the City and $15,000 in added-value community initiatives. In addition to the financial commitment, Northern will support opportunities designed to spotlight City programming and deepen engagement with residents.
“Northern Credit Union’s investment in our arena reflects a shared commitment to strengthening our community and enhancing the experiences available to residents and visitors alike,” said Mayor Sarah Pierce. “On behalf of the Watertown City Council, we are grateful for this partnership and look forward to working together to ensure the Northern Credit Union Community Arena remains a vibrant hub for recreation, events, and community pride for years to come.”
This opportunity also supports Northern Credit Union’s growth strategy while strengthening its ability to give back to its members. The organization continues to invest in innovative technology, enhanced products and services, relationship-focused branch experiences, and competitive loan and dividend rates. Through these efforts, along with strategic marketing initiatives, position Northern to attract and retain members and continue serving the community for generations to come.
The partnership also includes co-branded marketing efforts and facility enhancements that will help increase visibility for the arena and strengthen its role as a community hub. Through shared branding and promotional support, Northern and the City of Watertown will work together to create more opportunities for residents to connect, participate, and take pride in a venue that serves people of all ages.
Northern Credit Union is a growing, federally insured financial institution and a leading provider of a full range of financial services. Serving the financial needs of more than 45,000 members through world-class technology, Northern Credit Union strives to create mutual value by providing personalized service and innovative banking solutions.